I’m Desirae Odjick, a content strategist, copywriter and marketer

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Who am I?

I'm a marketer and copywriter who's built brands and interesting content for big and small businesses alike - and I love what I do.

What do I do?

I help people and businesses figure out who their customer is, how to talk to them and where they're most likely to hear it. See? Marketing's not so hard.

Why do I do it?

I love marketing, and I think it's the key to building an amazing business - whether you're an independent consultant or a Fortune 500.

I also do hand-lettering.

I create custom prints and cards - and 25% of the proceeds from every project goes to support dog rescue groups.

I've worked with some wonderful companies in my marketing career.


Latest Blog Posts

I blog about marketing, careers, and the awesome things (and people) I find along the way.

How to get rid of your voice

There are so many articles out there about how to find your voice when writing that if you tried to implement all of the tips in every “X number of tips for finding your voice” articles, you’d probably never do anything else. It is a process, after all. But what about when you need to […]

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One piece of advice about cover letters.

In the past few months, I’ve had the chance to read a lot of cover letters. We were hiring for the third member of our marketing team at You.i TV, and out of the process we found someone great to join us as our marketing coordinator. Another thing I got out of the process? A […]

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Save $50,000 with better email marketing.

I try really hard not to be too rant-y. (Pause for hilarious laughter from people who have heard my thoughts on bread marketing, or soda marketing.) But sometimes, there’s marketing that’s so bad, it just begs for a rant-y blog post. I mean… an analysis of what other marketers can learn from a “how not […]

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