I’m Desirae Odjick, a content strategist, copywriter and digital marketer

I love helping passionate people - and teams - create online spaces that reflect their work, and that connect them with the people who are already looking for what they have to offer.

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Latest Blog Posts

I blog about marketing, careers, and the awesome things (and people) I find along the way.

Save $50,000 with better email marketing.

I try really hard not to be too rant-y. (Pause for hilarious laughter from people who have heard my thoughts on bread marketing, or soda marketing.) But sometimes, there’s marketing that’s so bad, it just begs for a rant-y blog post. I mean… an analysis of what other marketers can learn from a “how not [...]

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“Broga” is brilliant marketing. Here’s why.

Today at 3PM, I was thinking of every possible reason I could find to bail on the yoga class I was planning to take at 6PM. It’s not that I didn’t want to take the class. I was really excited to try out a new studio with a friend, and I’d heard great things about [...]

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3 Books to Help You Become a Better Writer

The second-best way to get better at writing is to read voraciously. I say second-best, because as much as I want to be sensationalistic and awful and everything that’s wrong with the internet, I fully acknowledge the actual best way to get better at writing is to write more (well, with deliberate practice, but I’ll [...]

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